Episode 34

Published on:

16th Jan 2023

(Even) More Changes Coming to Twitter

(Even) More Changes Coming to Twitter

It seems you can't send a Tweet these days without Elon Musk changing something with the Twitter platform. A lot of the changes aren't things that most users are looking for, but it's his house, he can arrange it how he'd like.

So what's new?

Twitter's Version of 'For You'

Next time you hop on Twitter, take a look and you'll see that there are now two tabs at the top of your Twitter feed. On the left is "For You." On the right is "Following." Does that seem familiar? That's because it's exactly what TikTok has.

Now With More Characters

"Back in my day...", Old Man Fuzz remarked. Remember when Twitter had 140 characters? And then we got 280 characters and threads. Well, now Twitter is going to be giving us a whole 4,000 characters to play with. They're also going to give us the ability to make text bold, italic, or underlined.

Cybersquatting 2023

Finally, Twitter is going to be putting 1.5 billion dormant usernames back on the market. The word on the street (via the New York Times, below) is that they are going to put highly sought-after names up for auction.

How Do These Changes Affect Marketing Your Podcast?

The 4,000 character limit will allow you to create longer posts, but you'll need to make sure that you are still creating top notch content. Also, the bold/italic/underline formatting will likely make your tweets stand out for a hot minute until everyone catches on. Use those features like salt. And finally, if there's a Twitter handle that you've had your eye on, it might be available to you soon. Nobody's sure what they're going to cost or when it's going to take place, but if that's something that is important for your show, business, or brand, this might be your chance.


Fuzz Martin 0:00

Good Morning Podcasters! There are more changes coming to your Twitter feed. Woohoo.

Fuzz Martin 0:11

My name is Fuzz Martin and this is Good Morning, Podcasters! Thank you for downloading, streaming, listening to the 33rd episode of the new version of the show.

Fuzz Martin 0:23

on with a B, from November of:

Fuzz Martin 1:17

Some upcoming changes to Twitter were recently announced. And that affects perhaps you and me. And one in particular, that you may have seen is that your Twitter feed now has two tabs that you can toggle between at the top of your feed one is called for you. And the other is called following. If that seems familiar to you. That's because it's a direct ripoff of TikTok. Twitter, which was once the most sought after social media platform is now the wish version of its younger brother. I will say this, the Twitter algorithm in the for you tab is nowhere close to how good tiktoks algorithm is. But perhaps it will improve soon. Who knows. Optimism right?

Fuzz Martin 2:13

On top of that there are some relatively important changes coming I'm not sure that they're going to be a part of Twitter Blue. I don't know if you're gonna have to pay for these or if all of us plebes are getting them. Remember when Twitter was 140 characters, and we didn't have things like threads. I sound like an old man. Bragging dude, there's neat. Well, the first big change here is that as of February, they're going to have tweets that are 4,000 characters long. Perhaps Elon should have purchased Facebook instead. While long tweets will be in the feed, you'll have to click a read more button in order to expand them and see the non truncated version. But brevity was like Twitter's one thing that had going and now it's gone. So instead of a nice little tweet will now have like, I don't know braise or bellows. Next big update last week, Elon Musk announced that Twitter is getting bold, underline, and italic formatting features coming soon. As one Twitter commenter wrote, we can only beg for Comic Sans.

Fuzz Martin 3:31

ntleman grabbed the handle in:

Fuzz Martin 4:03

So Will any of these updates change how you market your podcast? Possibly, you can start offering long form content on Twitter. As a purist, I'm going to be slightly annoyed at first, but I'm sure I'll get over it. I actually enjoyed when we went to 280 characters. So 4,000 characters is what it is. You still have to put out good content, it doesn't matter how long it is. Also, if you've been trying to get a certain dormant handle for your podcasts, there's a possibility that you'll be able to snag it up soon. So that could help I'm not sure what it's going to cost you but again, it could help your marketing efforts. And I'm really not sure how bolding underlining or italicizing tweets is going to help with your marketing. But if you're a first mover once it's live, now that you have that knowledge, it might give you a nice little bump in your engagement for a couple of weeks on people who haven't figured it out yet. see yours and are enamored by it and click into it and perhaps interacted ask you where you got the bold font.

Fuzz Martin 5:08

There you go. The Wild Wild West of Twitter gets a bit more wild. Hopefully we'll soon be able to pick our top eight friends and we can all learn how to make HTML updates on our profile pages. Thank you for listening to Good Morning Podcasters. I want to quickly plug Matt Navarra wonderful, Geekout Newsletter. It is a fantastic source. For those of you who are interested in social media marketing. I geek out over it. And that's why I read the geek out newsletter. You can Google Geekout Newsletter to find it. I'll also link to it in the show notes for this episode. And finally, thank you for listening to Good Morning. Podcasters. New episodes come out on Mondays, Wednesdays and Fridays and since this is Monday's episode, the next one comes out on Wednesday. All the episodes are available at goodmorningpod.com. If you liked the show, you know what to do. And I will talk to you on Wednesday, right here on Good Morning Podcasters

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About the Podcast

Good Morning Podcasters!
Marketing, Advertising, PR and Social Media Tips for Podcasters
Good Morning Podcasters explores marketing, advertising, public relations, and social media topics as they relate to podcasting and content creation. The show is hosted by Fuzz Martin—an agency owner and former broadcaster. The show is published on Monday, Wednesday, and Friday, with regular bonus episodes of "Podcasting Sucks!" with co-host Jeff Townsend on Saturday mornings.

About your host

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Fuzz Martin

Fuzz Martin is a partner and Chief Strategy Officer at EPIC Creative in West Bend, Wis.