Fuzz Martin 0:00
Good Morning Podcasters I'm 43 episodes in. And I spent some time analyzing the Good Morning Podcasters download statistics. And I wanted to see if there's a day of the week on which the show performs best. So let's review.
Fuzz Martin 0:18dcasters back on Halloween in:
Fuzz Martin 1:06
Also, Good Morning Podcasters is sorted into five main content pillars. Those are marketing, social media, public relations, advertising and general podcasting topics. I don't have a set number of each of them. And sometimes the episodes ride the line between multiple categories. But I'm going to take a look at those analytics as well.
Fuzz Martin 1:30
To analyze this data, I used a Google Sheet to look at my release date, release day of the week, episode title episode content category, my three day downloads, my seven day downloads, and my 30 Day downloads. Also, I installed op three analytics in the beginning of December, so I had to backfill the data with my host analytics for those episodes released in November. But the numbers look pretty close between op three and captivate. So we're going to roll with it. And by the way, if you want to check out my mp3 analytics, I've made them public so anybody at any time can take a look at how the show is performing. Simply go to gmp.fm/stats. That is G MP as in Good morning podcasters gmp.fm/stats. So let's dig in and see what we can glean from this data.
Fuzz Martin 2:28
Let's start by looking at the best day of the week for releasing new episodes. I started by looking at the three day downloads. I sorted the data by number of downloads within three days of publication of the top 10 episodes. Wednesday is the most downloaded day followed by Monday. And then just one Friday episode crack the top 10. Now I understand that perhaps if somebody doesn't listen on Friday morning, then they might not listen until Monday's maybe they listen on their way to work or their podcasts listening habits change on the weekend. So I also pulled the seven day downloads to see which performed best when it comes to seven day downloads. Monday and Wednesday each have four downloads in the top 10 and Friday has two now using the top 10 episodes may be too small of a sample size.
Fuzz Martin 3:20
So I kicked that up to 20 to see how that looks. When I do that three day downloads Wednesday is still the top performing, followed by Monday. And then Friday has four episodes in the top 20. There was also a Friday episode that I released on a Saturday. And that episode also cracked the top 20 But I didn't lump that into Friday. Then when I look at the top 27 Day downloads, Wednesday still perform the best Monday's still second best and Friday is third. With that info. I'm happy to see that people are listening to the Friday episodes the following week. But since Friday is solidly in last place, I'm going to make a change to Good Morning Podcasters and my launch schedule. Starting this week, I'm going to be launching on Mondays, Wednesdays and Thursdays over the next month or two to see if I get any changes in that third day of the week. I'll let you know how it goes.
Fuzz Martin 4:18
Then I dug in and looked at the categories. But that one's a little bit more difficult to analyze because, again, some topics technically cross between categories like advertising and social media, or marketing in pretty much any other topic. Also I've posted far fewer of some categories versus others. So I'm not going to make any changes based on this information. But I am going to pay closer attention to it. So far, I've posted 14 episodes about general podcasting topics eight about marketing 10 about social media, five about advertising and five about public relations. I can see in the top 27 Day downloads that general podcasting, marketing and social media all have the most in the top 20. PR is almost non existent. But again, there are way too many variables to make this scientific, and only five PR episodes to look at three of which were posted in November when the show first started, one was posted less than a week ago. So I don't have seven day download data yet. But that one has a pretty high three day download.
Fuzz Martin 5:26
So I'm going to experiment by creating some more public relations related episodes this month and seeing if they continue to underperform. Or if it's skewing lower because of when they were posted. I looked at a couple more things while I was digging into these analytics, my most discovered episodes, those would be the ones that had low downloads early on, and then increased the most from week to through today.
Fuzz Martin 5:54
Those episodes on podcast trademarks, podcast merchandise, and what podcasts Gen Z are listening to is listening to all underperformed upon the launch of those episodes, but have since been discovered later, I might use that data to do some, in case you missed it posts on social media with those particular episodes. I may also optimize their websites more to see if I can get more search traffic to people discovering those pages. And speaking of search traffic. My holiday gift guide episode post has the most web visitors according to my Google Analytics, GA4 data, followed by some more how to Episode pages, how to post audio to static images on Instagram, my transcription process and using Calendly versus Google for podcast guests scheduling. Those are the next three highest episode pages. So I may lean on that type of content a little more to drive search traffic on GoodMorningPod.com.
Fuzz Martin 6:59
You can look at analytics and you can talk about how many downloads a day you have and such but analytics can be used for more than just spiking your dopamine or tanking your dopamine. You can take action on your analytics and optimize your show. Make decisions on the types of content you create and give your listeners a better experience. I hope my data has helped you a little bit with your podcast again. You can see my op three analytics by going to gmp.fm/stats. That is gmp.fm/stats.
Fuzz Martin 7:33
That will do it for today's episode of Good Morning. Podcasters new episodes every Monday, Wednesday. And now Thursdays. Please follow the show in your podcast player and if you are so inclined, please consider giving me a five star review. Thanks for listening and I'll talk to you Wednesday, right here on Good Morning Podcasters