Episode 26

Published on:

21st Dec 2022

Have You Upgraded to Google Analytics GA4, Yet?

Good morning, Podcasters! In October of 2020, Google Analytics introduced an upgrade to Google Analytics called, GA4. They also announced that they're going to be shutting down the old Universal Analytics (UA) as of July of 2023 and deleting the data in January of 2024. In other words, you don't have much time.

On this episode, we walk through how and why you should install GA4. It's pretty easy, but you don't want to get caught in July with no analytics...so do this today.

Links to the things we discussed this episode:

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About the Podcast

Good Morning Podcasters!
Marketing, Advertising, PR and Social Media Tips for Podcasters
Good Morning Podcasters explores marketing, advertising, public relations, and social media topics as they relate to podcasting and content creation. The show is hosted by Fuzz Martin—an agency owner and former broadcaster. The show is published on Monday, Wednesday, and Friday, with regular bonus episodes of "Podcasting Sucks!" with co-host Jeff Townsend on Saturday mornings.

About your host

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Fuzz Martin

Fuzz Martin is a partner and Chief Strategy Officer at EPIC Creative in West Bend, Wis.