Episode 40

Published on:

30th Jan 2023

Podcast Media Kits

One of the tricks of public relations is making journalists' jobs easier. They're under a lot of deadlines, and being timely with your information is sometime the trick to winning a pitch or getting scrapped.

A media kit—sometimes called an electronic press kit (EPK) but that's usually more in the music industry—is a place on your website that has all of the typical information that a journalist, producer, or podcast host may ask for when including your in a story or show.

Some of that typical information includes:

  • Your show's bio
  • Your name, title, and credentials
  • Your contact info
  • You and your co-hosts' bios
  • Links to high-res images of you and your co-hosts (it's good to include some sort of release with it so
  • Your show's logo and cover art
  • Social proof (e.g., shows you've been on, awards, testimonials)
  • Links to your trailer and popular episodes
  • Download stats (but be sure to update these regularly if you use them)
  • Professional credentials & education if relevant
  • and a link to your booking software (e.g., Calendly, Google Cal Appointment Scheduling)

Your goal is to take away any barriers to your show getting picked up, so make it easy for journalists as possible.

You can see what I'm working on at https://gmp.fm/press

And above all, make sure to get back to journalists quickly if they reach out. They're doing you a favor, not the other way around. 😉


Fuzz Martin 0:00

Good Morning Podcasters, does your podcast need a press kit? Perhaps?

Fuzz Martin 0:08

Happy Monday you merchants of the microphone and welcome to Good Morning Podcasters. My name is Fuzz Martin and three times a week, I explore topics related to marketing, advertising public relations and social media, and tie them in to how you can use them to promote your podcast. Today I want to talk to you about one of the basic tools that you should be creating for your show that will be helpful when you're pitching your podcast to journalists, other podcasts, potential sponsors, hosts of conferences and trade shows and other speaking events, and possibly even listeners. We're going to explore podcast media kits, which for the sake of SEO, are often called electronic press kits.

Fuzz Martin 0:50

But before we get started, I want to thank podcastpage.io for sponsoring Good Morning Podcasters this month podcast page.io is an easy and intuitive platform for creating full podcast websites. It syncs with your RSS feed and then automatically creates new episode pages whenever you launch a new episode. It also important reviews and subscribe icons with podcast page, you can even import YouTube channels. On top of all that, that make it incredibly easy for your podcasts site to look great with tons of design options, pre made templates and beautiful themes. Along with a full drag and drop page builder. I recently made the switch to podcast page from another popular website tool because my time is valuable. And this cuts my time spent marketing my podcast down by at least an hour every episode. Get started today, go to podcast page.io and create a beautiful website for your podcast without all the work. That's podcast page.io Thanks for sponsoring. Good Morning Podcasters.

Fuzz Martin 1:51

All right, let's talk about media kits. One of the biggest things I stress to my public relations employees is the importance of being timely and respecting journalists needs. And if there's one thing that is constant, a lot of journalists needs are pretty standard. Yes, they're going to likely have questions for you that are specific to whatever article or story they're writing. But they often ask you the same things every time like your background, they ask for high res images of you, your co hosts and perhaps your shows logo, social links, contact information, other background information, things like that. So providing those things in a nice and easy to access format makes the journalist jobs easier, which will make it easier for you to get picked up on the publication or booked as a guest on their show. And that's your goal. Right? Right.

Fuzz Martin 2:44

So what is a podcast press kit? Well, quite simply, a podcast press kit is just a page or a section on your website dedicated to providing all the information about your show. In a format that is simple to share with journalists, podcasters advertisers and anyone else who might need information to help promote your show. It can be a public link that you link to on your website's navigation. Or it can be a private link that you only share with those who asked for it. If the information you're putting in that link isn't private, I suggest either adding it to your main website navigation or at least adding it to the links in your website's footer. Those are the two main places that journalists and others hungry for that information are going to look. A real quick aside should you password protect your media kit? No, you want to remove as many barriers as possible in order to make it easy for the person who is trying to promote your show. So what should your media kit look like? While your podcast is likely not a Fortune 500 companies so you really don't need to go crazy with your media kit. You just need it to be one page with all the information laid out in a format that is easy to find an easy to read. I recommend one your shows bio written out as a about XYZ podcast format, maybe just a paragraph about your show. Then include your name, your title and your credentials of both you and any of your co hosts. Include your contact information, which includes your email, you don't have to post your mobile phone number unless you maybe have a separate phone number for your show. That's not going to docs you if anybody gets ahold of it, include bios for you and each of your co hosts. Again, I recommend writing these in a format that can be copied and pasted right into an article. So Fuzz Martin is a partner at EPIC Creative and in the host of Good Morning Podcasters something like that. It should be a short paragraph that's written in third person.

Fuzz Martin 4:41

Include a thumbnail headshot of you and each of your co hosts along with links to download the high res jpg format. You can also include other promotional photos that the journalists may use, for example, a group or in studio photo of you or your co host together. Again, include the links to do Download the high res photos. And for your photos on your press kit page. It is important to include some sort of verbiage about how those photos may be used. For example, the above photos are available for editorial and promotional use only. You can also include any attribution requirements if you have them. But again, your goal is to take away any barriers that might get in the way of your show getting promoted. And if you post photos for download, a good journalist is going to ask you if they have the right to use them. So you might as well just put that there right away.

Fuzz Martin 5:34

You'll also want to include your shows logo and cover art downloadable in a few different formats. For your logo, the best way would be to include a vector format so that it can be sized properly and incorporated into a website or whatever format that they need. But you'll also want to include some JPEGs and transparent pink versions, both in full color and in all white if you have them, make sure they're as high res as possible. And post a thumbnail on your media kit page and then offer the high res image in a link for them to download so that it doesn't mess with your page load speed. And then you'll also want to include an easily downloadable version of your shows cover art.

Fuzz Martin 6:16

And the next section, you should have any social proof that you might have, it would be good to include things like popular shows that you've appeared on as a guest. For instance, as heard on the All Things Considered podcast or featured on Good Morning Podcasters. You can also list any awards that you may have. This, in fact might be the only place that the award that you want is worth anything. And you can include nice reviews or testimonials here as well. On your podcast press kit page, you can also include links to your trailer and popular episodes. If you have download stats that are worth sharing, you can share them here however, you're going to need to make yourself a note if you do this, so that you update these regularly. There's nothing worse than posting a bunch of dated information on a page and then somebody going there and seeing that it hasn't been updated in months or years. If you are in any sort of specialty areas such as medical or financial niche, you'll want to include any of your professional credentials and possibly education as well.

Fuzz Martin 7:18

And then extra points if you have a calendar scheduling or booking software like Calendly or Google Calendars appointment scheduler, you can put that link in your media kit to one other tip if you work with the hosts like Captivate, you can use their attribution links to drive people to your press kit with one simple short link. For instance, I just added one to gmp.fm/press, which will take you right to my press kit on goodmorningpod.com. Again, that's gmp.fm/press. Note that my press kit is still a work in progress, but you can see the bones there. Again putting all this information onto one page for your website that you can share with journalists reporters podcasters producers, conference show bookers and other content creators will help you respond more quickly and help them get their jobs done easier. And when you help them get their jobs done easier. You're gonna be rewarded.

Fuzz Martin 8:14

That'll do it for today's episode of Good Morning Podcasters the 39th episode of the show, be sure to follow to get new episodes delivered to your podcast player every Monday, Wednesday, Friday, and sometimes on Saturday. While you're here I've been experimenting with OP3 stats on Good Morning Podcasters if you ever want to see what the stats look like for the show, simply go to gmp.fm/stats. That's gmp.fm/stats. And you can get a live look at how the show is doing. All the episodes are available on GoodMorning pod.com Thanks again for listening and we'll talk to you Wednesday, right here on Good Morning Podcasters

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About the Podcast

Good Morning Podcasters!
Marketing, Advertising, PR and Social Media Tips for Podcasters
Good Morning Podcasters explores marketing, advertising, public relations, and social media topics as they relate to podcasting and content creation. The show is hosted by Fuzz Martin—an agency owner and former broadcaster. The show is published on Monday, Wednesday, and Friday, with regular bonus episodes of "Podcasting Sucks!" with co-host Jeff Townsend on Saturday mornings.

About your host

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Fuzz Martin

Fuzz Martin is a partner and Chief Strategy Officer at EPIC Creative in West Bend, Wis.