Episode 15

Published on:

28th Nov 2022

The IAB's Predictions for Online Advertising in 2023

What's going to happen with online advertising in 2023? Well, the Internet Advertising Bureau (IAB) has some thoughts. They recently published their 2023 Outlook Survey. On today's episode, we go through their findings and talk about them as they relate to podcasts.

ALSO - the new Good Morning, Inbox newsletter went out today. If you would like to sign up, go to: gmp.fm/news. This week, we talk about Contests, Sweepstakes, and Illegal Lotteries 😱. Sign up, today. Subscriptions are free forever for anyone who signs up before Jan. 3, 2023.

Links to the things we discussed this episode:

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About the Podcast

Good Morning Podcasters!
Marketing, Advertising, PR and Social Media Tips for Podcasters
Good Morning Podcasters explores marketing, advertising, public relations, and social media topics as they relate to podcasting and content creation. The show is hosted by Fuzz Martin—an agency owner and former broadcaster. The show is published on Monday, Wednesday, and Friday, with regular bonus episodes of "Podcasting Sucks!" with co-host Jeff Townsend on Saturday mornings.

About your host

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Fuzz Martin

Fuzz Martin is a partner and Chief Strategy Officer at EPIC Creative in West Bend, Wis.