Episode 13

Published on:

23rd Nov 2022

What Podcasts Are Gen Z Listening To?

Let's explore what today's 10-25 year olds are listening to. Today, I review insights from Spotify's Culture Next 2022 report, and have an anecdotal interview with my Gen Z daughter, Bri.

Links to the things we discussed this episode:

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Fuzz Martin 0:00

Good morning, podcasters. Today we explore Gen Z and what kind of podcasts they're listening to. My daughter, Bri, is a college freshman and she's back home for Thanksgiving weekend. Yay. While we were sitting at the counter, I took the opportunity to talk to her about what she's listening to and what her friends are listening to when it comes to podcasts.

Fuzz Martin 0:25

Now, I would have interviewed her what our seven year old was feeling left out, and that was becoming a thing. So I'm just going to relay the responses to. Parenthood, am i right?

Fuzz Martin 0:38

So first I asked her what specifically she listens to when it comes to podcasts. And she said, these are the five shows she listens to regularly. 1. Therapy Gecko. That show's description: "An unlicensed a lizard psychologist travels the universe talking to strangers about absolutely nothing." They post new episodes three times a week they stream them live on Twitch and they take call-ins from guests and apparently it's hilarious.

Fuzz Martin 1:07

2. She listens to Anything Goes with Emma Chamberlain. Their description, "Emma prefers to share her thoughts with a microphone rather than a physical human being. So thank God she has a podcast recorded from the comfort of her bed Emma talks at length about whatever is on her mind every week. Anything really does go on this podcast, sometimes philosophy, sometimes a random story from 10 years ago, sometimes advice and sometimes nothing at all. You never know what you're going to get. But that's what keeps it interesting new episodes every Thursday." Again that's anything goes with Emma Chamberlain.

Fuzz Martin 1:42

3. The third thing Brianna and her friends listen to is The Comment Section with Drew Afualo, and this one's description is, "It's going down in the comments in this new weekly show from defender of women on the internet, Drew Afualo. Join Drew and a new weekly guests as they explore the dreaded comments section in their tagged videos on Tiktok. Through a candid discussion and lots of laughs, Drew keeps it real and gives in depth advice on the issues that you care about most. Alright, two more of these.

Fuzz Martin 2:13

4. The fourth one is "Podcast, but Outside." and that one is "We interview a famous person but have no idea who they are with guests Andrew Michaan and Cole Hirsch."

Fuzz Martin 2:24

5. And then finally, the one that's title makes me laugh all the time. It's the Tiny Meat Gang podcast. Comedians Cody Ko and Noel Miller. Noel Miller make you laugh, hopefully. So that's what my 18 year old daughter is listening to.

Fuzz Martin 2:41

s from the survey, it said in:

Fuzz Martin 4:29

All right back to my anecdotal conversation with Bri. I asked her how she found the podcasts that she listens to, and she said that she found most of the shows that she listened to, when they were snippets on her for you page on Tik Tok. Almost all the shows she listens to also have YouTube versions of the show which she watches sometimes. And when she listens to audio only she listens on Spotify, and that's mostly when she's driving. All the shows were an hour long or longer and she listens or watches in segments. Never watching the whole thing at once. She said if you want to connect with the Z generation, you need to be authentic, empathetic and vulnerable, and they don't react too well to pride or bravado. This all coincides with Spotify as findings from the report that says podcasts need to go beyond sheer entertainment and serve as spaces for knowledge learning, and even catharsis.

Fuzz Martin 5:22

ink to Spotify's Culture Next:

Fuzz Martin 6:01

If you're in the US have a great Thanksgiving. I'm thankful for you listening to the all-new Good Morning, Podcasters! If you're not in the US, I hope you enjoy the rest of your Wednesday. And enjoy your Thursday as well. And we'll talk to you again on Friday right here on Good Morning, Podcasters!

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About the Podcast

Good Morning Podcasters!
Marketing, Advertising, PR and Social Media Tips for Podcasters
Good Morning Podcasters explores marketing, advertising, public relations, and social media topics as they relate to podcasting and content creation. The show is hosted by Fuzz Martin—an agency owner and former broadcaster. The show is published on Monday, Wednesday, and Friday, with regular bonus episodes of "Podcasting Sucks!" with co-host Jeff Townsend on Saturday mornings.

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Fuzz Martin

Fuzz Martin is a partner and Chief Strategy Officer at EPIC Creative in West Bend, Wis.