Episode 22

Published on:

12th Dec 2022

Will This App Kill TikTok in 2023?

With 1 Billion users, TikTok is certainly a popular app. However, is another app poised to steal TikTok's creators in 2023? There's a good chance there is. On this week, we discuss why an app you already know (that's not Instagram Reels) is making moves to take the lead in the short-form video space.

Links to the things we discussed this episode:

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Fuzz Martin 0:00

poised to take over Tiktok in:

Fuzz Martin 0:14

Hi friends, my name is Fuzz Martin and three times a week I bring you a show about marketing, advertising, PR and social media topics or news for your podcast. Today we're going to be talking about the social media side of things. We're all well aware of TikTok, what's fun, it's easy to get trapped watching short videos longer than you want to. It's really become a great platform for people to express their creativity. And with 1 billion active users, it's definitely popular, but it's not the most popular. And according to DemandSage, it's not even in the top five. In fact, it's currently the seventh biggest social media platform. Can you guess whose first?

Fuzz Martin 0:59

Well, here we go. I'll run it down. Let me get up my bell.

Fuzz Martin 1:03


Fuzz Martin 2:41

By the way, if you're wondering where Twitter is, on that map, well, it's way down there. It's actually 16th. With 397 million users, it's behind Reddit, Snapchat and Pinterest. And a couple of other Chinese apps, Twitter actually only beats Quora on the list. And that's somewhat surprising to me.

Fuzz Martin 3:03

to four cents, on average per:

Fuzz Martin 4:28

However, a another platform is sneaking in to try to take that over. So who might kill Tik Tok? Is it Instagram Reels? Is it Facebook? Is it Elon Musk? Tune in to find it. No. I'll tell you right now it's YouTube.

Fuzz Martin 4:47

for you to keep an eye on in:

Fuzz Martin 6:34

And that's it for today. I appreciate you listening to Good Morning, Podcasters. Links to some of the various data that I quoted will be in the show notes. Tune in tonight for the Podcasting Power Hour. That's Monday night. If you're listening to this the day that this episode drops. That's Monday, December 12. I'll share the links on the @gmpodcasters Twitter page. Podcast Power Hour starts at 9pm. Eastern, I'll be there Jeff Townsend from Podcasting Sucks and also from Indie {odcaster. He'll be joining us. We've got Greg from Indie Drop-in lots of stuff going on again. 9pm Eastern on the podcasting Power Hour on Twitter spaces. Maybe we'll get a fraction of that 397 million Twitter users.

Fuzz Martin 7:17

All the episodes of Good Morning, Podcasters are available and goodmorning pod.com And New episodes come out every Monday, Wednesday and Friday. Thanks again for listening, and we'll talk to you real soon. Right here on Good Morning podcasters

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About the Podcast

Good Morning Podcasters!
Marketing, Advertising, PR and Social Media Tips for Podcasters
Good Morning Podcasters explores marketing, advertising, public relations, and social media topics as they relate to podcasting and content creation. The show is hosted by Fuzz Martin—an agency owner and former broadcaster. The show is published on Monday, Wednesday, and Friday, with regular bonus episodes of "Podcasting Sucks!" with co-host Jeff Townsend on Saturday mornings.

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Fuzz Martin

Fuzz Martin is a partner and Chief Strategy Officer at EPIC Creative in West Bend, Wis.